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Munich Personal RePEc Archive

Structure and Determinants of Consumer Expenditures

Ladislav Stejskal, L. S. and Jana Stavkova, J. S. (2010): Structure and Determinants of Consumer Expenditures. Forthcoming in: E+M. Ekonomie a management : Economics and management

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Abstract

The local and worldwide present economic situation is often judged and discussed on the basis of the consumer expenditures development. Consumer expenditures or a buying behaviour outcome of each individual market subject is in marketing defined as a product and service seeking, from that consumers expect satisfying of their needs. On the basis of the introduced determination authors conducted a marketing research. Results in combination with a marketing insight into consumer expenditures realization served as a starting-point for an analysis of factors forming a consumer's buying decision. The introduced results are naturally just a view into the potential of the realized research result analysis. Development and testing of hypotheses has continually been proceeding

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