Kumbhar, Vijay (2011): Factors affecting on customers’ satisfaction an empirical investigation of ATM service. Published in: INTERNATIONAL JOURNAL OF BUS INES S ECONOMICS AND MANAGEMENT RESEARCH , Vol. 2, No. 3 (1. March 2011): pp. 144-156.
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The present empirical study focuses on identifying key factors that have influences customers satisfaction in ATM service provided by public and private sector banks. For the purpose of the study primary data were collected using schedule and collected data from March to November 2010. Results of factor analysis, correlation and regression analysis show that a cost effectiveness, easy to use and security and responsiveness in ATM service were most important factors in customer satisfaction.
|Item Type:||MPRA Paper|
|Original Title:||Factors affecting on customers’ satisfaction an empirical investigation of ATM service|
|English Title:||Factors Affecting on Customers’ Satisfaction An Empirical Investigation of ATM Service|
|Keywords:||E-service Quality, ATM, Customer Satisfaction, Cost Effectiveness|
|Subjects:||G - Financial Economics > G2 - Financial Institutions and Services > G21 - Banks ; Depository Institutions ; Micro Finance Institutions ; Mortgages|
|Depositing User:||Vijay Kumbhar|
|Date Deposited:||09. Aug 2011 16:54|
|Last Modified:||12. Feb 2013 14:08|
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