Khodawandi, Darius and Pousttchi, Key and Wiedemann, Dietmar Georg (2003): Akzeptanz mobiler Bezahlverfahren in Deutschland. Published in: Mobile Commerce - Anwendungen und Perspektiven. Proceedings zum 3. Workshop Mobile Commerce (2003): pp. 42-57.
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The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002 by the authors. There were three primary objectives: to disclose reasons for using or refusal, to find out the relevance of different acceptance criterias as well as to indentify the importance of several acceptance criterias. Furthermore characteristic degrees of selceted criterias were evaluated and the potential users of payment procedures considered. The contribution presents basical results of the study and deviate first conclusions and managerial implications.
|Item Type:||MPRA Paper|
|Institution:||University of Augsburg|
|Original Title:||Akzeptanz mobiler Bezahlverfahren in Deutschland|
|English Title:||Acceptance of Mobile Payment Procedures in Germany|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics|
|Depositing User:||PD Dr. Key Pousttchi|
|Date Deposited:||18. Jun 2007|
|Last Modified:||11. Feb 2013 19:22|