Pousttchi, Key and Wiedemann, Dietmar Georg (2005): Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus dem Blickwinkel der Diffusionstheorie. Published in: Perspektiven des Mobile Business (2005): pp. 35-50.
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Abstract
An important condition of business profit in mobile commerce offers in the B2C area is the availability of wide accepted mobile payment procedures. The contribution considers mobile payment on the perspective of diffusion theory and analyses which relative advantages could arise by using mobile payment procedures.
| Item Type: | MPRA Paper |
|---|---|
| Institution: | University of Augsburg |
| Original Title: | Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus dem Blickwinkel der Diffusionstheorie |
| English Title: | Relative advantage of mobile payment procedures - Mobile Payment from the perspective of the diffusion theory |
| Language: | German |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics |
| Item ID: | 3607 |
| Depositing User: | Prof. Dr. Key Pousttchi |
| Date Deposited: | 18 Jun 2007 |
| Last Modified: | 27 Sep 2019 16:52 |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/3607 |
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