Pousttchi, Key and Wiedemann, Dietmar Georg (2006): Kategorisierung von mobilen Werbekampagnen. Published in: Kurzbeiträge zur 1. Fachtagung Mobile Informationssysteme (2006): pp. 1-5.
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Abstract
The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.
| Item Type: | MPRA Paper |
|---|---|
| Institution: | University of Augsburg |
| Original Title: | Kategorisierung von mobilen Werbekampagnen |
| English Title: | Categorization of Mobile Advertising Campaigns |
| Language: | German |
| Subjects: | M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics |
| Item ID: | 3608 |
| Depositing User: | Prof. Dr. Key Pousttchi |
| Date Deposited: | 18 Jun 2007 |
| Last Modified: | 28 Sep 2019 07:46 |
| URI: | https://mpra.ub.uni-muenchen.de/id/eprint/3608 |
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