Munich Personal RePEc Archive

Kategorisierung von mobilen Werbekampagnen

Pousttchi, Key and Wiedemann, Dietmar Georg (2006): Kategorisierung von mobilen Werbekampagnen. Published in: Kurzbeiträge zur 1. Fachtagung Mobile Informationssysteme (2006): pp. 1-5.

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The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.

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