Fioriti, Linda and Diotallevi, Francesco and Marchini, Andrea and Pampanini, Rossella (2012): Le problematiche socio-economiche dell'obesità nel sistema agroalimentare: il ruolo della GDO nelle scelte di acquisto e di consumo di frutta e verdura. Published in: Agribusiness Paesaggio&Ambiente , Vol. XIV, No. 1 (2012): pp. 15-23.
Download (76kB) | Preview
Nowadays many countries and governments must confront one of the most challenging food and health disasters ever to face human-kind: an epidemic of obesity. Even though several factors can lead to obesity, mostly food industry has been blamed for making people fat. Hence, this article provides a detailed literature review of the major economic studies and applications related to this multifactorial disease, then it focuses on the role of retailing sector in influencing consumers’ adoption of healthier food habits. In particular, the aim of the paper is to explore strategies and dynamics of retailers sector, to identify the main drivers that can be consider in order to push the consumption of fruits and vegetables (F&V). With this purpose eight interviews have been conducted to category managers, buyers and marketing managers of the main retailing companies operating in Italy. Thorough the in-depth interview research method authors try to highlight the factors influencing consumers’ attitude towards F&V. Furthermore an IRI InfoScan database of scanner data has been acquired to analyse F&V price elasticity. It is a monthly survey (totally 24 observations from October 2008 to August 2010) of 4 sub-categories of F&V products sold by retailers in Italy, in particular: fresh fruit, fresh vegetables, bagged fruits, and bagged vegetables. An Almost Ideal Demand System (A.I.D.S.) has been employed to investigate price influence on F&V demand. Finally some indications about limits and potentialities of retailers’ management of F&V sector are provided, trying to suggest some possible interventions to policymakers.
|Item Type:||MPRA Paper|
|Original Title:||Le problematiche socio-economiche dell'obesità nel sistema agroalimentare: il ruolo della GDO nelle scelte di acquisto e di consumo di frutta e verdura|
|English Title:||Socio-economic problems of obesity in the agri-food system: the modern distribution role in purchasing and consumption chooses of fruit and vegetables|
|Keywords:||agri food system obesity Modern Distribution Fruit and vegetables|
|Subjects:||D - Microeconomics > D3 - Distribution > D30 - General
A - General Economics and Teaching > A1 - General Economics > A11 - Role of Economics ; Role of Economists ; Market for Economists
|Depositing User:||Francesco Diotallevi|
|Date Deposited:||17. Aug 2012 07:13|
|Last Modified:||20. Feb 2013 16:08|
BAZZANO L. (2006): The high cost of not consuming fruits and vegetables, Journal of American Dietetic Association, 106.
CAPPS O. JR., LOVE H.A. (2002): Econometric considerations in the use of electronic scanner data to conduct consumer demand analysis, American Journal of Agricultural Economics, 84, n. 3.
CHEADLE A., ET AL. (1991): Community-level comparisons between the grocery store environment and individual dietary practices, Preventive Medicine, Vol. 20.
DEATON A., MUELLBAUER J. (1980a): An Almost Ideal Demand System, American Economic Review, 70.
DEATON A., MUELLBAUER J.(1980b): Economics and Consumer Behaviour, Cambridge University Press, Cambridge.
DE PIN A., (2009): Effetti delle asimmetrie informative per il “made in Italy alimentare”, Agribusiness Paesaggio & Ambiente, Vol. 12, 1.
DIOTALLEVI F., (2010): L’analisi della domanda degli oli extravergine d’oliva in Italia. Un’applicazione del modello AIDS, Tesi di Dottorato in “Sviluppo Rurale e Sostenibile, XXI Ciclo, Dipartimento di Scienze Economico-Estimative e degli Alimenti, Facoltà di Agraria, Perugia.
FELDEISEN S.E., TUCKER K.L. (2007): Nutritional strategies in the prevention and treatment of metabolic syndrome, Applied Physiology, Nutrition, and Metabolism, Vol. 32.
FINKELSTAIN E., ET AL. (2004): Pros and Cons of proposed interventions to promote healthy eating, American Journal of Preventive Medicine, Vol. 27.
GLANZ K., YAROCH A.L. (2004): Strategies for increasing fruit and vegetable intake in grocery stores and communities: Policy, pricing, and environmental change, Preventive Medicine, Vol. 39.
GORDON R., ET AL. (2006): The effectiveness of social marketing interventions for health improvement: What’s the evidence?, Public Health, Vol. 120.
HODGE A.M., ET AL. (2007): Dietary pattern and diabetes incidence in the Melbourne Collaborative Cohort Study, American Journal of Epidemiology, Vol. 165.
LANG T., HEASMAN, M. (2004): Food Wars, Earthscan, London.
LEE J.E., ET AL. (2006): Intakes of fruits, vegetables, vitamin A, C, and E, and carotenoids and risk of renal cell cancer. Cancer, Epidemiology Biomarkers and Prevention, Vol. 15.
MAZZOCCHI M., TRAILL W.B., SHOGREN J.F. (2009): Fat Economics, Oxford University Press, New York.
SEIDERS K., PETTY R.D. (2004): Obesity and the role of food marketing: A policy analysis of issue and remedies. Journal of Public Policy and Marketing, Vol. 23.
STORY M., ET AL.(2008): Creating healthy food and eating environments: Policy and environmental approaches, Annual Review of Public Health, Vol. 29.
STURM R. (2008): Stemming the global obesity economics: What can we learn from data about social and economic Trends?, Public Health, Vol. 122.
TORRISI F., STEFANI G., SERGHIERI C. (2006): Use of scanner data to analyze the table wine demand in the major retailing trade, Agribusiness, 22, n. 3.