Diotallevi, Francesco and Stasi, Antonio (2010): La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori? Published in: Book: Strategie di adattamento al mercato delle piccole e medie imprese olearie
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The extra-virgin olive oil, in the rural economy of our country, is taking an increasingly important role. The increasing price volatility due to the opening of markets and the competitive relationship with other producing countries, the increase in demand for quality products, along with consumer requirements in terms of quality and assurance, manufacturing companies are heading to make choices of major structural order to maintain or improve their competitive position.
|Item Type:||MPRA Paper|
|Original Title:||La domanda di olio extra-vergine di oliva nel Sud Italia.Quali le migliori strategie:brand leadership, private label o piccoli produttori?|
|English Title:||The extra-virgin olive oil demand in South Italia.Whic are best strategies: leadership brands, private labels or small producers?|
|Keywords:||olive oil, south Italy, market strategies|
|Subjects:||A - General Economics and Teaching > A1 - General Economics > A13 - Relation of Economics to Social Values
Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q13 - Agricultural Markets and Marketing ; Cooperatives ; Agribusiness
|Depositing User:||Francesco Diotallevi|
|Date Deposited:||17. Aug 2012 07:19|
|Last Modified:||22. Feb 2013 05:20|
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