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Lo scenario competitivo degli oli extravergine di oliva nel canale della GDO

Marchini, Andrea and Diotallevi, Francesco (2010): Lo scenario competitivo degli oli extravergine di oliva nel canale della GDO. Published in: Book: Strategie di adattamento al mercato delle piccole e medie imprese olearie


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The technological innovations of the project VALOROLIO act as an integrated package of interventions at the system load of extra virgin olive oil extraction and treatment processes of all products with a view to their economic value. The pitting of the olives allows a substantial modification of the extraction process with the production of new products, almond and peanut, as well as the modification of the quali-quantitative traditional products (virgin olive residues pitted, vegetation waters rich in polyphenols) which guarantee pet food uses and pharmaceutical. The economic unit in the course of the project assessed the economic effects of innovation on the entire supply chain by identifying the critical points is that the business opportunities. Here, the limited space available, will be presented the microeconomic analysis documenting the opportunities offered by technological innovation

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