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The Key Success Factors of Penang as the Silicon Valley of the East

Wahyuni, Sari and Anoviar, Alia Noor and Santoso, Anom Jati (2012): The Key Success Factors of Penang as the Silicon Valley of the East. Published in: SBS Journal of Applied Business Research , Vol. 1, No. 1 (September 2012): pp. 34-47.

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The aims of this study is to analyze the key success factors of SEZs in Malaysia especially Penang as a centre of investment which is recognised as the Silicon Valley of the East. By employing qualitative research, the result of this study shows that Penang sources of competitiveness laid on their strategic location (close to airport and harbour), well equipped infrastructure, transparency in custom, tax offices, good education to support industry, supply chain, IT as well as the availability of talented human resources who have division background that suitable for electronic industry. This research also reveal the important of cluster strategy, strong comitment and support from local and central government

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