Robu, Maximilian (2013): Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor.
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Abstract
SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.
Item Type: | MPRA Paper |
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Original Title: | Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor |
English Title: | Using Social Media components in business world – SMEs perspective |
Language: | Romanian |
Keywords: | social media, sales, marketing,SMEs |
Subjects: | D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D80 - General L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment ; Media L - Industrial Organization > L8 - Industry Studies: Services > L86 - Information and Internet Services ; Computer Software |
Item ID: | 44585 |
Depositing User: | PhD Stud. Maximilian Robu |
Date Deposited: | 07 May 2013 17:05 |
Last Modified: | 06 Oct 2019 04:36 |
References: | 1.Bernoff, J., & Li, C., Harnessing the power of the oh-so-social web, 2008. MIT Sloan Management Review, 493(36-42). 2.Burson-Marsteller Evidence-Based Communications Group, The Global Social Media Check-up, 2011, p. 6-34, 3.Correa, T., Hinsley, A.W., de Zúñiga, H.G. Who interacts on the Web?: The intersection of users' personality and social media use. 2010, Computers in Human Behavior 26(2): 247-253. 4.Kaganer, E., & Vaast, E., Responding to the (almost) unknown: Social representations and corporate policies of social media, 2010 5.Kaplan, A., & Haenlein, M. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. Business Horizons, 2010, pp.59-68. 6.Lacho, K. J., & Marinello, C. How small business owners can use social networking to promote their business, 2010. The Entrepreneurial Executive. 7.Mayfield Antony, What is Social Media?, 2008, p. 5, 8.Melcrum, How to use social media to engage employees, 2007, p. 8, http://www.melcrum.com/offer/socialmedia/pdf/Social_Media_Chapter_1.pdf 9.Stelzner A. Michael, Social Media Marketing Industry Report. How Marketers Are Using Social Media to Grow Their Businesses, 2011, p. 21, http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/ ) |
URI: | https://mpra.ub.uni-muenchen.de/id/eprint/44585 |