Munich Personal RePEc Archive

Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor

Robu, Maximilian (2013): Utilizarea componentelor Social Media in mediul de afaceri – perspectiva IMM-urilor.

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Abstract

SMEs have a major contribution to economic growth and job creation. In a dynamic world, marked by very rapid technological and economic changes, they must adapt and seek new ways to improve business. Social Media seems to provide tools to improve the work, especially on the sales and marketing. This paper is to capture how social media components are used in SMEs, also highlighting some of the advantages of them.

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