Munich Personal RePEc Archive

Global communication as a result of globalization and informatization

Soproni, Luminita and Horga, Ioan (2008): Global communication as a result of globalization and informatization. Published in: Alina Bârgăoanu, Remus Pricopie, Mihaela Alexandra Ionescu and Andrei Taranu (eds.), Education, Research and Innovation. Policies and Strategies in the Age of Globalization, comunicare.ro, Bucharest No. National School of Political Studies and Public Administration (2008): pp. 267-273.

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Abstract

Many researchers consider that the forces of globalization and informatization have a great importance for communication; these forces have already caused changes in some industries, policies, cultures and societies. Societies and communities must take part in this new global communication as they have no other choice; although, their way of participation depends on their specific social, cultural, economical and political environment. Nowadays, we have a global commercial communication system which is dominated by a small number of very powerful transnational companies. Until now, the companies from the communication field have sold information and entertainment to the people. Now they prefer to sell consumers (readers, listeners, TV spectators, internet users). We can easily notice the ambition of the new communication empires: to control the whole network, as everything is passing through these networks - broadcasts, movies, books, music, magazines - means communication.

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