Levy, Daniel and Snir, Avichai (2013): Shrinking Goods.
Preview |
PDF
MPRA_paper_46040.pdf Download (1MB) | Preview |
Abstract
If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per package rather than the price in response to changes in market conditions. Although consumers should be indifferent between equivalent changes in goods' prices and quantities, empirical evidence suggests that consumers often respond differently to price changes and equivalent quantity changes. We offer a possible explanation for this puzzle by constructing and empirically testing a model in which consumers incur cognitive costs when processing goods’ price and quantity information.
Item Type: | MPRA Paper |
---|---|
Original Title: | Shrinking Goods |
Language: | English |
Keywords: | Quantity Adjustment, Cognitive Costs of Attention, Information Processing |
Subjects: | E - Macroeconomics and Monetary Economics > E3 - Prices, Business Fluctuations, and Cycles > E31 - Price Level ; Inflation ; Deflation L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L11 - Production, Pricing, and Market Structure ; Size Distribution of Firms L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L16 - Industrial Organization and Macroeconomics: Industrial Structure and Structural Change ; Industrial Price Indices L - Industrial Organization > L4 - Antitrust Issues and Policies > L42 - Vertical Restraints ; Resale Price Maintenance ; Quantity Discounts |
Item ID: | 46040 |
Depositing User: | Daniel Levy |
Date Deposited: | 10 Apr 2013 14:43 |
Last Modified: | 06 Oct 2019 04:44 |
References: | Armstrong, M. and Y. Chen (2009), “Inattentive Consumers and Product Quality,” Journal of the European Economic Association 7, 411–422. Bagwell, Laurie S. and Douglas B. Bernheim (1996), "Veblen Effects in a Theory of Conspicuous Consumption," American Economic Review 66(1), 349–373. Carlton, D.W. (1977), “Equilibrium in Markets Where Price Exceeds Cost: Uncertainty, Production Lags, and Pricing,” American Economic Review 67, 244–249. Carlton, D.W. (1983), “Equilibrium Fluctuations when Price and Delivery Lag Clear the Market,” Bell Journal of Economics 14, 562–572. Carlton, D.W. (1989), “The Theory and the Facts of How Markets Clear: Is Industrial Organization Valuable for Understanding Macroeconomics?" in Handbook of Industrial Organization, Vol. 1, R. Schmalensee and R. Willig (Eds.), (Maryland Heights, MO: Elsevier), 909–946. Carlton, D.W. (1991), “The Theory of Allocation and Its Implications for Marketing and Industrial Structure: Why Rationing is Efficient,” Journal of Law and Economics 34, 231–262. Chen, H., D. Levy, S. Ray and M. Bergen (2008), “Asymmetric Price Adjustment in the Small,” Journal of Monetary Economics 55, 728–737. Chen, H., H. Marmorstein, M. Tsiros, and A. Rao (2012), “When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts,” Journal of Marketing 76, 64–77. Dehn, M.J. (2008), Working Memory and Academic Learning: Assessment and Intervention (Bognor Regis, UK: John Wiley and Sons). Dickson, P.R. and A.G. Sawyer (1990), “The Price Knowledge and Search of Supermarket Shoppers,” Journal of Marketing 54, 42–53. Ehrmann, M. (2011), "Inflation Developments and Perceptions after the Euro Cash Changeover," German Economic Review 12(1), 33–58. Falkinger, J. (2008), “Limited Attention as a Scarce Resource in Information-Rich Economies,” Economic Journal 118, 1596–1620. Fox, E. J. and S.J. Hoch (2005), “Cherry Pickers,” Journal of Marketing 69, 46–62. Friedman, Alinda, Matha, C. Polson, and Cameron G. Dafoe (1988), "Dividing Attention between the Hands and the Head: Performance Tradeoffs between Rapid Finger Tapping and Verbal Memory," Journal of Experimental Psychology: Human Perception and Performance 14(1), 60–68. Gabor, A. and C.W.J. Granger (1961), “On the Price Consciousness of Consumers,” Applied Statistics 10, 170–188. Gabor, A. and C.W.J. Granger (1966), “Price as an Indicator of Quality; Report on an Enquiry,” Economica 33, 43–70. Gourville, J.T. and J.J. Koehler (2004), Downsizing Price Increases: A Greater Sensitivity to Price than Quantity in Consumer Markets,” Research Paper No. 04-01, Harvard Business School. Gupta, S. and P. Chintagunta (1994), “On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models,” Journal of Marketing Research 31, 128–136. Hoch, S.J., B.D. Kim, A.L. Montgomery, and P.E. Rossi (1995), “Determinants of Store-Level Price Elasticity,” Journal of Marketing Research 32, 17–29. Kahneman, D. and S. Frederick (2002), “Representativeness Revisited: Attribute Substitution in Intuitive Judgment,” in Heuristics and Biases: The Psychology of Intuitive Judgment, T. Gilovich, D. Griffin and D. Kahneman (eds.), (New York, NY: Cambridge University Press), 49–81. Kahneman, D. and A. Treisman (1984), “Changing Views of Attention and Automaticity,” in R. Parasuraman, D. Davies and J. Beatty (Eds.), Variants of Attention (New York, NY: Academic Press). Kalyanaram, G. and R.S. Winer (1995), “Empirical Generalizations from Reference Price Research,” Marketing Science 14, G161–G169. Knotek, E.S. II (2011), “Convenient Prices and Price Rigidity: Cross-Section Evidence,” Review of Economics and Statistics, forthcoming. Krieder, R.E. and S. Han (2004), “Promotion Thresholds: Price Change Insensitivity or Risk Hurdle?" Canadian Journal of Administrative Sciences 21, 255–271. Levy, D., H. Chen, G. Müller, S. Dutta and M. Bergen (2010), “Holiday Price Rigidity and Cost of Price Adjustment,” Economica 77, 172–198. Levy, D., D. Lee, H. Chen, R. Kauffman, and M. Bergen (2011), “Price Points and Price Rigidity,” Review of Economics and Statistics,. Levy, D. and A. Young (2004), “The Real Thing: Nominal Price Rigidity of the Nickel Coke, 1886–1959,” Journal of Money, Credit and Banking 36, 765–799. Mazumdar, T. and P. Papatla (2000), “An Investigation of Reference Price Segments,” Journal of Marketing Research 37, 246–258. Miyazaki, D., D. Sprott and K. Manning (2000), “Unit Prices on Retail Shelf Labels: An Assessment of Information Prominence,” Journal of Retailing 76, 93–112. Monroe, K.B. and A.Y. Lee (1999), “Remembering Versus Knowing: Issues in Buyers’ Processing of Price Information,” Academy of Marketing Science 27, 207–225. Mortimer, G.S. (2009), “Profiling the Male Grocery Shopper,” Ph.D. Thesis, Griffith Business School, Griffith University. Navon, D. and D. Gopher (1979), “On the Economy of the Human Processing System,” Psychological Review 86, 215–255. Peng, Lin and Wei Xiong (2006), "Investor Attention, Overconfidence and Category Learning," Journal of Financial Economics 80(3), 563–602. Raajpoot, N.A., A. Sharma, and J.C. Chebat (2008), “The Role of Gender and Work Status in Shopping Center Patronage,” Journal of Business Research 61, 825–833. Simonson, Itamar and Amos Tversky (1992), "Choice in Context: Tradefoff Contrast and Etremeness Aversion," Journal of Marketing Research 29, 281–295. Smith, E.E., S. Nolen-Hoeksema, B.L. Fredrickson and G.L. Loftus (2003), Atkinson and Hilgard’s Introduction to Psychology, 14th Edition (Belmont, CA: Wadswoth/Thomson Learning). Smith, Wendell R. (1956), "Product Differentiation and Market Segmentation as Alternative Marketing Strategies," Journal of Marketing 21(1), 3–8. Swan, P.L. (1970), “Market Structure and Technological Progress: The Influence of Monopoly on Product Innovation,” Quarterly Journal of Economics 84, 627–638. Thaler, R.H. (2000), “From Homo Economicus to Homo Sapiens,” Journal of Economic Perspectives 14, 133–141. Treisman, A. (1993), “The Perception of Features and Objects,” in A. Baddeley and L. Weiskrantz (Eds.), Attention: Selection, Awareness and Control – a Tribute to Donald Broadbent (Oxford: Clarendon Press University), 5–35. Vanhuele, M. and X. Drèze (2002), “Measuring the Price Knowledge Shoppers Bring to the Store,” Journal of Marketing 66, 72–85. Warner, E.J. and R.B. Barsky (1995), “The Timing and Magnitude of Retail Store Markdowns: Evidence from Weekends and Holidays,” Quarterly Journal of Economics 110, 321–352. |
URI: | https://mpra.ub.uni-muenchen.de/id/eprint/46040 |