Brand - image of recognition of entrepreneurial synergy

Udrescu, Mircea Alecsandru and Buiga, Andrei (2013): Brand - image of recognition of entrepreneurial synergy. Published in: AGRARIAN ECONOMY AND RURAL DEVELOPMENT - REALITIES AND PERSPECTIVES FOR ROMANIA , Vol. 4, No. ISSN – 2285-6803; ISSN – L – 2285-6803 (21 November 2013): pp. 183-190.

Abstract

Brand represents reputation of offer. Branding means cultivating the reputation of offer. But brand and branding are synergistic actions of entrepreneurship, a combination of vision and promotion strategy of offer by the management team. Brand is a reputation of something as a result of the actions taken by someone interested. Many beautiful places of nature exist in different parts of the world, but also in the tourists minds, because their beauty and perfection is always maintained by the unequaled creator: nature itself. Likewise, in society, products and services become brands, as far as the one who produces aims to achieve the highest level of customer satisfaction through quality of supply. That is why, the reputation originates from fulfilled pleasure. And such a state is felt only if the entrepreneur creates unique value for the customer and make things better than the competition. This is how social success is built up. We believe that the country brand is the way in which Romanians travel around the world and how they treat their guests. A country brand can't be built up with a leaf and a marketing campaign, although it is a tourism brand, but money, that could have been used for a better purpose, were certainly spent in a lamentable way

• Item Type: MPRA Paper
• Language: English
• Keywords: brand, branding, product, mark features, quality, needs, desires, requirements, competitiveness, satisfaction, pleasure
• Subjects: O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q0 - General

References

Allen P. Adamson, (2006) Brand Simple, Bucureşti, Ed. Publica

Andreea Lupu, (2009) Turismul românesc a ales cea mai facilă metodă pentru promovarea internaţională, Forbes Romania, 18 mai 2009

Alexandru Catalan, Petre Barbu, (2013) Omul-orchestră, Forbes Romania, 18 februarie 2013

Carney, P. (2004) Brand leaders in business to business. Brand Strategy February 2004, London, Centaur Communications

Don Sexton, (2012) Branding, Bucureşti, Ed. Curtea Veche.

Petre Barbu, (2012) Mai uşor cu promovarea turismului, Forbes Romania, 17 aprilie, 2012, pp.75-81