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Podnikový dizajn vo verejnej správe na príklade švajčiarskeho kantónu Luzern

Misun, Juraj and Hudakova, Ivana (2011): Podnikový dizajn vo verejnej správe na príklade švajčiarskeho kantónu Luzern. Published in: Verejná správa a regionálny rozvoj : ekonómia a manažment , Vol. 7, No. 1 (May 2011): pp. 78-89.

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Abstract

Corporate Design is the most visible Instrument of the Corporate Identity. Besides it Corporate Identity affects the Corporate Image also with the Corporate Communication and with the Corporate Behavior. Despite of its Name, delimit it to Usage in the Commerce Sphere, the Corporate Design is used in advanced Countries also by the Government Institutions, and also by the third Sector. A good Example is the Swiss Canton Lucerne.

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