Munich Personal RePEc Archive

Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity

Misun, Juraj (2010): Teoretické vymedzenie podnikového emailingu ako nástroja podnikového správania v systéme podnikovej identity. Published in: Podnikanie a konkurencieschopnosť firiem 2010. Bratislava: 20.5.2010. (2010): pp. 271-277.

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Abstract

Corporate Behavior is according to many renowned authors the most important instrument of the corporate identity. It defines how all employees of a company behave to themselves and to the external environment. At present time the email communication became very important not only for private use, but also to companies. Therefore companies should use an instrument of the corporate behavior called the corporate emailing.

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