Munich Personal RePEc Archive

Elicitation formats and the WTA/WTP gap: A study of climate neutral foods

Drichoutis, Andreas C. and Lusk, Jayson and Pappa, Valentina (2014): Elicitation formats and the WTA/WTP gap: A study of climate neutral foods.

[img]
Preview
PDF
MPRA_paper_55831.pdf

Download (6MB) | Preview

Abstract

We conduct a field valuation experiment where we vary the valuation method (contingent valuation vs. inferred valuation) as well as the payment format (dichotomous choice vs. payment card). Willingness-to-accept and willingness-to-pay valuations are elicited in a within-subjects design for foods with climate neutral labels. We find a similar gap for valuations elicited with the contingent or the inferred valuation method. However, we also find that the gap can be muted by using a payment card elicitation format.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.