Kasuga, Norihro and Manabu, Shishikura and Masanori, Kondo (2007): Platform Competition in Pay-TV Market.
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In this paper, we undertake an empirical analysis of the current Japanese pay-TV market, where cable TV carriers and CS digital satellite carriers are the main players. After examining the factors for subscribing to pay-TV and the competitive situation in the market, we have the following findings; (1) Cable TV carriers promote high value-added service provision, such as bundling internet access, and these activities result in competitive superiority over CS carriers. (2) Cable TV carriers receiving bigger investment from local governments tend to gain higher rates of subscription, although they provide smaller numbers of channels with a low charge. (3) The number of terrestrial broadcasting channels which are transmitted via pay-TV carriers can have a large impact on competitive advantage when getting subscribers in the pay-TV market.
|Item Type:||MPRA Paper|
|Original Title:||Platform Competition in Pay-TV Market|
|Keywords:||Platform Competition, Cable Television, Communication Satellite, Pay-TV, subscriber penetration, high-value added service|
|Subjects:||L - Industrial Organization > L8 - Industry Studies: Services > L82 - Entertainment ; Media
R - Urban, Rural, Regional, Real Estate, and Transportation Economics > R2 - Household Analysis > R22 - Other Demand
L - Industrial Organization > L5 - Regulation and Industrial Policy > L51 - Economics of Regulation
|Depositing User:||Norihiro Kasuga|
|Date Deposited:||10. Nov 2007 12:03|
|Last Modified:||19. Mar 2014 11:36|
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