New Product Development in Tourism:A Middle East Experience

Pillai, Rajasekharan (2010): New Product Development in Tourism:A Middle East Experience.

Abstract

This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the country. The study also attempted to conduct a project evaluation of the proposed product with regard to its financial feasibility, environmental sustainability and social acceptability and to identify appropriate marketing strategies for the promotion of the proposed product.

• Item Type: MPRA Paper
• Language: English
• Keywords: Tourism, Product development, Bahrain, Desert safari, Middle East, Nature tourism
• Subjects: Z - Other Special Topics > Z1 - Cultural Economics ; Economic Sociology ; Economic Anthropology > Z19 - Other

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