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The new Tourism Communication: from 3S to 3E with case study on Romania

rotariu, ilie (2006): The new Tourism Communication: from 3S to 3E with case study on Romania.

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It is obvious that tourism has changed and keeps transforming itself deeply. We prove that tourism is under mutation and this process is only an earlier symptom of the renascence of the economic structures, a new human life stile, in fact a real rebirth of the human existence.

The microelectronics and the biotechnologies have separated the socialist system from the capitalist one and segregate the last. In the developed countries a few 3-4% of the population yield the whole agricultural production and overfill the domestic and export needs; 10-12% of it fabricate all the merchandises required on the market. As a result, the majority of the population might be considered as throwaway for production, valuable only as consumers. More, it might be a menace for the society if it does not manage fruitfully its resulted “free time”. To “keep peace under the olives” the new post-industrial societies have had to develop the “management of the disposal time” that has turn on the course of the tourism from 3S to 3E, and further more to the life style concept that was extended over the hole individual and social life, not only its economic side.

The former socialist countries were the losers of the huge challenge started after the 2 nd WW as the socialist system’s economy has remained on the classic bases. They have integrated the EU, a post-industrial economy. Their people expect to join the Western life style, the 3E tourism. Is it possible? How? What are the costs? Can they find the required resources? What are the preliminary results? Romania is a fascinating case. “The transition” as a manner of conversion highlights peculiar situations that might be found unusual for a Western. Some examples (the Black See Coast, the Fagaras mountains and the new agro tourism) will bring particular explanations.

Classical economics operate with its overall accepted concepts such as: capital, labour force, offer, demand, money, unemployment, market, development, crises, equilibrium, productivity, monopole, liberalism, interventionism, global economy, etc. The real life of the last years, may be the last decade proves that the classic concepts do not fit, are not suitable for workable explanations and proper procedures to keep the economies in a durable development, the poor and the rich peoples in peace, people save and healthy and conserve the “hand made environment” workable for future generations. The cause might be we are handling old tools for a new reality: the Ancients use to say that doctor, in order to save the patience, has to cure not only the disease but his whole body and mind. The new Life can not be broken down on “slides” - for researches or scientific purposes – but has to be understood as a whole in order to control its transformation, as the entropy or the bio structural theory have proved. We need an appropriate apparatus, suitable insights to handle the nearly future: to rewrite the economics. As we have done in tourism theory!

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