Munich Personal RePEc Archive

Application of Artificial Intelligence Methods for Analysis of Material and Non-material Determinants of Functioning of Young Europeans in Times of Crisis in the Eurozone

Gawlik, Remigiusz (2014): Application of Artificial Intelligence Methods for Analysis of Material and Non-material Determinants of Functioning of Young Europeans in Times of Crisis in the Eurozone. Published in: Global and Regional Implications of the Euro Area Crisis No. E. Molendowski, P. Stanek (Eds.), Warszawa: PWN (2014): pp. 64-80.

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Abstract

The study presents an analysis of possible applications of artificial intelligence methods for understanding, structuring and supporting the decision-making processes of European Youth in times of crisis in the Eurozone. Its main purpose is selecting a research method suitable for grasping and explaining the relations between social, economic and psychological premises when taking important life decisions by young Europeans at the beginning of their adult life. The interdisciplinary approach to science, assuming inclusion of economic phenomena in the analysis of issues belonging to other domains of science, contributes to further development of economics. Thus, the foundations of the economy are being redefined, whereas the dogma of rationality of consumer behaviour no longer binds. The researchers depart from their former deliberations on mass production , they also no longer claim that they understand the character of consumers’ preferences. The increased interest of economists in research instruments which employ artificial intelligence encourages them to use mathematical and IT tools to explain decision-making processes. This group of methods, based on fuzzy logic methodology offers the possibility of including into their research factors of a qualitative character (in addition to quantitative ones). It is equally important to identify possible fields of implementation of the results of qualitative – quantitative analysis in economic and social practice. A benefit for the business could be the possibility of better adjustments to new trends and consumers’ preferences. Social effects of the implementation should stem from supporting decision-making processes until facilitating professional and personal development of young people. Broadening of knowledge in this sphere will allow the responders to perform individual valuation of the material and non-material determinants of the quality of their life, which will eventually contribute to the growth of their life satisfaction. It will indirectly contribute to the increase of the overall level of satisfaction in the society.

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