Munich Personal RePEc Archive

Are short Economics teaching videos liked? Analysis of features driving “Likes” in Youtube

Meseguer-Martinez, Angel and Ros-Galvez, Alejandro and Rosa-Garcia, Alfonso (2015): Are short Economics teaching videos liked? Analysis of features driving “Likes” in Youtube.

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Abstract

We analyze the factors that determine the number of clicks in the Like button in online teaching videos. We perform a study in a sample of Spanish-language teaching videos in the area of Microeconomics. The results show that users prefer short online teaching videos. Moreover, some other features of the videos have shown significant impact on the number of “likes”. Videos produced by entities other than Universities, conducted by female instructors, where the instructor appears on the screen along with slides or graphic tablets are preferred in terms of “likes” received.

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