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Developing Corporate Strategic Framework to Enhance Sustainability through CSR

Sapovadia, Vrajlal (2015): Developing Corporate Strategic Framework to Enhance Sustainability through CSR.

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Abstract

CSR activities as applicable under the new company law in India may be used as sustainability strategy by the business. In order to comply with the mandate and with a positive mind set to augment implied benefits thereof, author investigates selected business scenarios to find an optimal pattern of CSR activities that may have long term beneficial impact to the critical stakeholders. This strategic framework propose sustainability model over triple bottom line by addressing holistic issues in the business process: internal & external stakeholders, active & passive stakeholder, and living & non-living stakeholders. The first part of the paper includes the outset and the context of the subject matter of research. The second part list out the activities covered under CSR of new legislation. The third part of the paper links activities, its impact and the beneficiary. The final part after discussing the framework of cost-benefit analysis builds a broad inclusive model for strategy formulation

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