Munich Personal RePEc Archive

Entrepreneurship - the key for a successful museum

Coman, Adela and Pop, Izabela (2012): Entrepreneurship - the key for a successful museum. Published in: International Conference on Entrepreneurship Education - A Priority for the Higher Education Institutions (October 2012): pp. 60-65.

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For many people, museums are institutions that exist solely to preserve in time and ensure the conditions for keeping alive the memory of its citizens regarding the historical elements that characterize the past of a society. As incredible as it may seem, in addition to this role, museums also have an important contribution both to the creation of a proper system of social values and to the increase of the regional economic development. Museums operate by the same rules as any other organization: they have certain goals which, in order to be achieved, require processing resources which have to be turned into outputs. Furthermore, the business functions such as research and development, production, marketing, personnel, finance and accounting are also found in museums. Given the existing similarities, some questions arise: should entrepreneurship be applied to museums as it is for private organizations, or should it not? What would be the effects of an active, innovative and creative museum behavior, focused on opportunities and results? Would it be ethical for museums to adopt an entrepreneurial behavior or should they be strictly limited to the achievement of current activities? This article aims at making a brief analysis of the roles played by museums in the market, the distinctive features of the museum entrepreneurship and, accordingly, the organizational, social, and economical effects that would result from applying/using entrepreneurship in museums.

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