Македонска агроиндустрија: извоз без алтернатива

Kovachev, Goran (2009): Македонска агроиндустрија: извоз без алтернатива. Published in: Grafoprint - Veles No. ISBN 978-608-65030-0-0 (March 2009): pp. 1-306.

Abstract

in Macedonian: Македонија придава огромно значење на агроиндустрискиот комплекс од причина што тој формира околу 15% од БДП (9% земјоделството и 6% агроиндустријата), притоа остварувајќи забележителен девизен прилив и во одреден степен обезбедувајќи материјални средства за егзистенција на земјоделците. Овој труд ги анализира комплексните односи на домашниот и странскиот пазар со земјоделски производи и дава одговор зошто и покрај несоменениот квалитет на македонските агроиндустриски производи, тие не се доволно познати во европски и светски рамки. Македонија има голем потенцијал за покривање на домашните потреби со храна, но и за извоз, но единствен начин за унапредување на извозот е промена во структурата на производство (финализација и здружување), фокусирање на маркетингот и подобрување на конкурентноста следејќи ги постулатите на Теоријата на конкурентски предности на Мајкл Портер.

in English: Agribusiness creates about 15% of Macedonian economy (9% agriculture and 6% agroindustry). It achieves remarkable capital inflows and to some extent provides material resources for farmers. This paper analyzes the complex relations between the stakeholders on domestic and foreign agricultural markets and tries to respond why despite un-doubtful quality of Macedonian agri-products, they are still not well known in Europe and worldwide. Macedonia has great potential to cover domestic needs for food, but also to export. The only way to expand agri-exports is changing the production structure (finalization and clustering), focusing on marketing and improving competitiveness based on the postulates of Michael Porter’s Theory of Competitive Advantages.

• Item Type: MPRA Paper
• English Title: Macedonian Agribusiness: Exports without Alternative
• Language: Macedonian
• Keywords: Macedonia; agribusiness; agro-products; competitiveness; clusters; strategic approach; exports; competitive products; marketing mix; Government; financing
• Subjects: F - International Economics > F1 - Trade > F13 - Trade Policy ; International Trade Organizations; L - Industrial Organization > L6 - Industry Studies: Manufacturing > L66 - Food ; Beverages ; Cosmetics ; Tobacco ; Wine and Spirits; O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development > O13 - Agriculture ; Natural Resources ; Energy ; Environment ; Other Primary Products; Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture

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