Munich Personal RePEc Archive

Ecopreneurship: The reality cultured for today and tomorrow?

Wani, Mr. Nassir Ul Haq and Dhami, Dr. Jasdeep Kaur (2016): Ecopreneurship: The reality cultured for today and tomorrow?

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Business world, subject to typical changes evolve as a result of innovations. Innovations alter the economy and society fundamentally. To be innovative means to provide organizational and technical improvements that can be sold successfully in the marketplace. But the market systems have adversely affected the environment by: (a) failing to deal with negative environmental externalities and (b) undervaluing natural resources, leading to their over exploitation and depletion. In addition, imperfect market conditions, unclear definition of property rights and misplaced government policies (such as subsidies in various forms for exploitation of natural resources) have often led to the under-valuation of natural resources and to unsustainable exploitation. These market failures have caused irreparable damage to ecosystems and threaten to destroy life-support systems. In dealing such situations the potent weapon is ecopreneurship, which refers to a process by which entrepreneurs introduce eco-friendly (or relatively more eco-friendly) products and process into the marketplace.

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