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Marketing und Soziale Arbeit. Mehrwert für dezidive und assistive Kunden und die soziale Einrichtung

Schmid, Perpetua and Kern, Axel Olaf (2016): Marketing und Soziale Arbeit. Mehrwert für dezidive und assistive Kunden und die soziale Einrichtung. Published in: CHSP Working Papers (2016): pp. 3-17.

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Abstract

As marketing is fairly unknown to social institutions or at least negatively connotated it is shown that the marketing perspective is beneficial for clients in social work settings as well as for the institution and society because the quality of services delievered will rise.

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