Munich Personal RePEc Archive

Ways of increasing the visibility of the Romanian rural tourism

Avram, Daniel (2016): Ways of increasing the visibility of the Romanian rural tourism. Published in: Junior Scientific Researcher , Vol. 2, No. 2 (November 2016): pp. 30-37.

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Romania has a remarkable natural heritage, with landscapes that are unique in the world and with villages still preserving the habits and traditions unaltered. Country’s potential for the practising the rural tourism is high, with fair chances of transforming villages that are less visible at the international level into actual emblematic destinations. As the urban pollution and organisational stress rise, the vacations in the rural area may be a plausible way of reinvigorating the spirit. However, the lack of visibility of the Romanian destinations requires that new promoting methods be identified. By the quality analysis carried out by the author in this article, new ways to increase the Romanian tourism visibility and to attract new tourists are argued. Aspects such as promotion by art, by thematic museums, with the help of opinion makers or by means of popular literature pieces have been considered. Thus, the potential methods of promoting the authentic Romanian village have been identified, assuming that each reference in the foreign press, cinema or other communication channel must be identified and exploited for the benefit of the Romanian tourism.

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