Munich Personal RePEc Archive

Investigating wedding quality characteristics: Evidence from Kaohsiung

Liu, Hui-Chi (Rio) and Jing, Pu-Han (Anderson) and Chiu, Yu-Yin (Joe) (2015): Investigating wedding quality characteristics: Evidence from Kaohsiung. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 1, No. 1 (10 December 2015): pp. 10-15.

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Abstract

Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan. An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).

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