Munich Personal RePEc Archive

A content analysis of rural tourism research

Gabor, Michalko (2015): A content analysis of rural tourism research. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 1, No. 1 (10 December 2015): pp. 25-29.

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Rural tourism plays an important social and developmental role through the provision of additional income, especially in mountainous and disadvantaged areas. It contributes to the development and revitalization of rural areas, while strengthening the protection of natural resources. Consequently, in the last decades there has been much research examining the phenomenon of rural tourism, the problems faced by rural tourism businesses, etc. Although, there have been too many studies on rural tourism, they have not examined the progress of rural tourism research. Very little analysis has been conducted on the content of articles that examine this important area. The purpose of this study is to determine the progress in rural tourism research up to date by using content analysis technique on published articles in the most significant academic journals, with the aim of identifying focus areas and providing future research directions.

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