Munich Personal RePEc Archive

E-learning adoption in hospitality education: An analysis with special focus on Singapore

Nair, Revi and George, Babu P. (2016): E-learning adoption in hospitality education: An analysis with special focus on Singapore. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 2, No. 1 (10 June 2016): pp. 3-13.

[img]
Preview
PDF
MPRA_paper_77447.pdf

Download (276kB) | Preview

Abstract

This paper explores issues and challenges in the adoption of e-learning in hospitality education, with special reference to Singapore. Hospitality being a ‘high-touch’ profession and many hospitality related skills being largely intangible, there has been significant industry resistance in technology adoption. There has been concerns from multiple stakeholder groups as to how effectively can technologies compensate for the loss of social context of traditional hands-on learning. However, in Singapore, some polytechnic based schools have practically demonstrated the ways by which technology could be meaningfully integrated into hospitality education.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.