Munich Personal RePEc Archive

Extending tourism marketing: Implications for targeting the senior tourists’ segment

Nella, Athina and Christou, Evangelos (2016): Extending tourism marketing: Implications for targeting the senior tourists’ segment. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 2, No. 1 (10 June 2016): pp. 36-42.

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Abstract

The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

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