Social Communication between Traditional and the New Mass-Media

Tirziu, Andreea-Maria and Vrabie, Catalin I. (2014): Social Communication between Traditional and the New Mass-Media. Published in: European Integration - Realities and Perspectives. Proceedings , Vol. 9, No. 1 (2014): pp. 262-267.

Abstract

The means of communication, from the most simple and natural ones – such as gestures and voice, to the most complex and developed ones – such as the new electronic media, have constantly brought changes to the society, their own transformation being due to the social environment that generated them. Nowadays, the new media – being in a rapid development unprecedented in the past – is giving new insights of communication and learning to the younger generations which, unlike those formed by elder people, manage to quickly assimilate the changes that occur. The purpose of this article is to provide a framework for public institutions for a better interaction with citizens. It shows the literature that focuses on social media statistics. At the end of our study, it is necessary to refer again to the needs of the organizations in which social communication has its origins, to exit the logic of politics and the media and to completely redefine the relationship between them and the social communication itself. We have treated the terms of the relationship between media and social communication, but it is the case to reiterate the importance of this point. In this context, we have identified the social nature still in embryo of a new relationship between media and educational sector; the more fragile the more difficult it is to overcome the stereotype of the “recreational” media.

• Item Type: MPRA Paper
• Language: English
• Keywords: social communication; new mass-media; education
• Subjects: Z - Other Special Topics > Z0 - General > Z00 - General

References

Accornero, A. (1997). It was the Century of Work. Bologna: Il Mulino.

Alessandrini, G. (2005). Manual for the Expert of Educational Processes. Rome: Carocci.

Alessandrini, G. (2013). Training at the Center of Human Development. Growth, Employment, Innovation. Milan: AdaptGiuffrè.

Alessandrini, G. & Pignalberi, C. (2012). The Challenges of Education Today. New Digital Habitats, Networks and Communities. Lecce: Pensa Multimedia.

Beck, U.; Giddens, A. & Lash, A. (1999). Reflexive Modernization. Trieste: Asterios quoted in Pignalberi, C. (2013).

Bertagna, G. (2011). Labor and Training of Young People. Brescia: La Scuola.

Castells, C. (2002). Internet Galaxy. Milano: Feltrinelli quoted in Pignalberi, C. (2013).

Morin, E. (1999). The Head Well Done. Milan: Cortina publisher quoted in Pignalberi, C. (2013).

Nonaka, I. & Takeuchi, H. (1997). The Knowledge-Creating Company. Create the dynamics of innovation. Milan: Guerini e Associati quoted in Pignalberi, C. (2013).

Pagano, R. Education and technology, coincidentia oppositorum quoted in Laneve, C. & Pagano, R. The pedagogy in the age of technology. Drifts and new horizons.

Petti, D. (2011). Dialogue on Education with Pope Benedict XVI. Vatican City: The Editing Library of Vatican.

Pignalberi, C. (2013). Training and reflective practice in schools: reflections on the edge of a culture of change. Magazine Training-Employment-Individual, The Challenge of education in the “culture” of the media and new technologies, Year III, Number 8, July 2013.

Postman, N. (1993). Technopoly. The surrender of culture to technology. First vintage books edition, April 1993.

Rega, A. (2010). Lecturer‟s responsibility in the contemporary technology. New Frontiers of the School, VIII, 22, 2010.

Roland, C. (1998). quoted by Pira, F. (2012). The social communication, Course Avis Veneto – Path A. The promotion of the association between external communication and service marketing, April 2012.

Sennett, R. (2008). The Craftsman. Milan: Feltrinelli.

Stein, E. (2012). The problem of Empathy. Rome: Studium.

Corriere della Sera, retrieved from http://brescia.corriere.it/brescia/notizie/cronaca, date: 14.03.2014.

Official website of the OECD, http://www.oecd.org/edu/, date: 14.03.2014.