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De l’intention entrepreneuriale à la création effective d’une entreprise : Une explication par les réseaux sociaux.

Ahsina, Khalifa and Slaoui, Oumaima (2017): De l’intention entrepreneuriale à la création effective d’une entreprise : Une explication par les réseaux sociaux.

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Abstract

According to an international study carried out in 2015. in Morocco, it has been found that the transition from intention to start-up is very mixed. Indeed, out of 35.8% of the Moroccan active population intending to undertake, only 1.31% of people actually created their businesses.Indeed, the process of business creation is a complex process and it is usually generated in the environment where strong and weak bonds are present in the creation of businesses.This is why several authors, Colemen (2004) and Granovetter (2004) mobilized the theory of social networks to explain this passage. Indeed, the social networks of the entrepreneur play an important role in the acquisition of the social and financial capital needed to start up the company.From this we ask the following research question: "What is the impact of the social networks of the entrepreneur on the actual creation of a business project? According to the methodology used by Grossetti and Barthe, (2008), life stories were used in a mixed way.This original method in the field of entrepreneurship allows to identify the characteristics of the joint evolution of the activity and the social network and then to conduct a comprehensive analysis of the processes underlying these dynamics.We opt for reasoned sampling (Thietard et al, 2007). So we will interview entrepreneurs who have created a business in the twelve regions of Morocco.The results expected from analysis of the field data will allow us to corroborate our theoretical model and thus prescribe the best ways to create effective networks for entrepreneurs and creative organizations.

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