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PENGARUH BUDAYA DAN KOMITMEN ORGANISASI TERHADAP MOTIVASI KERJA KARYAWAN (STUDI PADA PT. ASTRA INTERNATIONAL, Tbk – HONDA SALES OPERATION KANWIL PALEMBANG)

Hadiwijaya, Hendra and Hanafi, Agustina (2013): PENGARUH BUDAYA DAN KOMITMEN ORGANISASI TERHADAP MOTIVASI KERJA KARYAWAN (STUDI PADA PT. ASTRA INTERNATIONAL, Tbk – HONDA SALES OPERATION KANWIL PALEMBANG). Published in: Jurnal Ilmiah Manajemen Bisnis Dan Terapan , Vol. X, No. 2 (October 2013): pp. 66-81.

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Abstract

Motivationis important because the motivation of every employeeis expected to work hard to achieve organizational goals. This study analyzes the factorst hat influence culture and organizational commitment on employee motivation at PT. Astra International, Tbk – Honda Sales Operation Kanwil Palembang. The problems ofthe researcher is to knowIs there anyinfluence oforganizational culture on employee motivation and organizationa lcommitment influenceon employee motivationand to determine which variables most influence onemployee motivation PT. Astra International, Tbk- Honda Sales Operation Kanwil Palembang. This study develops three hypotheses inorder to answer the problems that exist.This study conducted acensus of 170 people while as many as 162 questionnaires were returned. The respondentis an employee of PT. Astra International, Tbk- Honda Sales Operation Kanwil Palembang. This study uses Structural Equation Modeling(SEM) using Lisrel programas ananalysis tool. Results of data analys is showed that the hypothesis can be accepted. The results proved that organizational culture has apositive and significant impact on employee motivation with at-value>1.96is equal to11.54 with an estimated valueof 0.82and acommitment tothe organization also has a positive effecton the motivation of working witht-value of 16,42 with an estimated value of 1.02. Organizational commitment is the most significant variable with a value of11.54t-value in comparison with the value of organizational cultural-value 11.54 on employee motivation PT. Astra International, Tbk- Honda Sales Operation Kanwil Palembang.Based on the results of this study provide theoretical implications of a strong influence on employee motivation such as organizational culture and organizational commitment. managerial implications of this researchis the PT. Astra International, Tbk Honda Sales Operation Kanwil Palembang. need to pay attention and make employees become part of the organization because of the presence of emotional or psychological bond that employees have the awareness and commitment to he organization is indeed to be done.

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