Munich Personal RePEc Archive

Exploratory Analysis of Marketing Data: Trees vs. Regression

Armstrong, J. Scott and Andress, James G. (1970): Exploratory Analysis of Marketing Data: Trees vs. Regression. Published in: Journal of Marketing Research No. 7 (1970): pp. 487-492.

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Abstract

This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.

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