Munich Personal RePEc Archive

Return Postage in Mail Surveys: A Meta Analysis

Armstrong, J. Scott and Lusk, Edward J. (1987): Return Postage in Mail Surveys: A Meta Analysis. Published in: Public Opinion Quarterly No. 51 (1987): pp. 233-248.

[img]
Preview
PDF
MPRA_paper_81693.pdf

Download (320kB) | Preview

Abstract

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.