Munich Personal RePEc Archive

Present and Future of Nestlé Bangladesh Limited

Mohajan, Haradhan (2015): Present and Future of Nestlé Bangladesh Limited. Published in: American Journal of Food and Nutrition , Vol. 3, No. 2 (12 April 2015): pp. 34-43.

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Abstract

In the food industry Nestlé is the leading multinational company and the most trusted name with high quality products. It offers healthier and tastier choices throughout all stages of a consumer’s life and at any time of the day. Based on science and Research and Development, the Company permanently innovate its portfolio of food and beverages. The aim of the Company is to build strong foundations of compliance and sustainable business practices globally. This paper discusses the marketing strategy, competition structure and other strategies of Nestlé S.A. Creating Shared Value is a philanthropic act of Nestlé in Bangladesh. An attempt has been taken here to represent present situation and future attempts of Nestlé Bangladesh Limited with the help of SWOT analysis and BCG growth sharing matrix. Due to the substantial growth and the other business perspective, the Company has developed its own functional areas in Bangladesh.

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