SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd)

Ulza, Emaridial and Semenovna, Selevich Tatyana and Wijiharjono, Nuryadi and Zulpahmi, Zulpahmi and Zamzany, Faizal Ridwan (2017): SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd). Published in: Conference on Management and Behavioral Studies Universitas Tarumanagara, Jakarta , Vol. 1, No. 1 (12 October 2017): pp. 305-315.

Abstract

The purpose of this study was to analyze the influence of synchromarketing strategies and Ansoff matrix in increasing the company's revenue during the seasonal market. The case studies carried out in Tomsk Garden Group Russia Ltd that provides landscape design services and has a lot of demand in the summer, especially during June and July. However, demand for landscape design services fell during the winter. In this paper, using descriptive qualitative methods and survey questions to consumers for increasing revenue at the seasonal market. The results of this case showed that synchromarketing and Ansoff matrix can help companies increase revenue.

• Item Type: MPRA Paper
• English Title: Synchromarketing strategies and Ansoff matrix in increasing the company's revenue
• Language: Indonesian
• Keywords: Seasonal market, Market, Syncromarketing, Revenue, Landscape design
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics > M21 - Business Economics

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