Munich Personal RePEc Archive

SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd)

Ulza, Emaridial and Semenovna, Selevich Tatyana and Wijiharjono, Nuryadi and Zulpahmi, Zulpahmi and Zamzany, Faizal Ridwan (2017): SYNCHROMARKETING: SEBAGAI CARA PERUSAHAAN MENINGKATKAN PENDAPATAN (STUDI KASUS TOMSK GARDEN GROUP RUSSIA Ltd). Published in: Conference on Management and Behavioral Studies Universitas Tarumanagara, Jakarta , Vol. 1, No. 1 (12 October 2017): pp. 305-315.

[img]
Preview
PDF
MPRA_paper_83372.pdf

Download (317kB) | Preview

Abstract

The purpose of this study was to analyze the influence of synchromarketing strategies and Ansoff matrix in increasing the company's revenue during the seasonal market. The case studies carried out in Tomsk Garden Group Russia Ltd that provides landscape design services and has a lot of demand in the summer, especially during June and July. However, demand for landscape design services fell during the winter. In this paper, using descriptive qualitative methods and survey questions to consumers for increasing revenue at the seasonal market. The results of this case showed that synchromarketing and Ansoff matrix can help companies increase revenue.

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.