An Analysis on BCG Growth Sharing Matrix

Mohajan, Haradhan (2017): An Analysis on BCG Growth Sharing Matrix. Published in: Noble International Journal of Business and Management Research , Vol. 2, No. 1 (20 January 2018): pp. 1-6.

Abstract

In the 21st century, sustainable improvement of business faces various challenges for the global economic competition. But, these challenges can be overcome by the efficient business strategies. The Boston Consulting Group (BCG) helps the business organizations to develop their efficiency for the successful operation of their business activities. To develop the efficiency of marketing decision making, the BCG Matrix plays an effective tool for strategic planning of product performance in industry and company level. It analyses to identify which strategic business units to invest in, which to sell off, and which to shut down. It helps a company to distribute their available resources through the efficient business management. It is one of the most popular and helpful consulting firms. The paper tries to provide a guideline to the business organizations to choose the best business policies by the use of BCG matrix.

• Item Type: MPRA Paper
• Language: English
• Keywords: BCG Matrix, Business Organizations, Business Improvement
• Subjects: F - International Economics > F6 - Economic Impacts of Globalization; F - International Economics > F6 - Economic Impacts of Globalization > F63 - Economic Development; L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior

References

Ansoff, I. H. (1987). Corporate Strategy. London: Penguin Books.

Ansoff, I. H., & McDonnell, E. J. (1990). Implanting Strategic Management (2nd Ed.). Prentice Hall International (UK) Ltd: Cambridge, Great Britain.

Armstrong, J. S., & Brodie, R. J. (1994). Effects of Portfolio Planning Methods on Decision Making: Experimental Results. International Journal of Research in Marketing, 11(1), 73-84.

BCG (2014). Available: www.bcg.com

Boston Consulting Group (1968). Perspectives on Experience. Boston: The Boston Consulting Group.

Brigham, E. F., & Ehrhardt, M. C. (2005). Financial Management Theory and Practice. Ohio: Donnelley Willard.

Burgelman, R. A., Maidique, M. A., & Wheelwright, S. C. (2000). Strategic Management of Technology and Innovation (3rd Ed.). New York: McGraw-Hill.

Collins, D. J., & Montgomery, C. A. (2005). Corporate Strategy: A Resource-Based Approach. New York: McGraw-Hill/Irwin.

Hambrick, D. C., MacMillan, I. C., & Day, D. L. (1982). Strategic Attributes and Performance in the BCG Matrix–A Profit Impact of Market Strategies (PIMS)-Based Analysis of Industrial Product Businesses. Academy of Management Journal, 25(3), 510-31.

Hoffman, K. D., Czinkota, M. R., Dickson, P. R., Dunne, P., Griffin, A., Hutt, M. D., Krishnan, B. C., Lusch, R. F., Ronkainen, L. A., Rosernbloom, B., Sheth, J. N., Shimp, T. A., Siguaw, J. A., Simpson, P. M., Speh, T. W., & Urbany, J. E. (2005). Marketing Principles and Best Practices. Australia: Thomson, South-Western.

Joubert, J. C. N., Jooste, A., & Lotriet, R. (2011). The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector. The 18th International Farm Management Congress Methven, Canterbury. New Zealand.

Lorange, P. (1975). Divisional Planning: Setting Effective Direction. Sloan Management Review, 17(1), 77-91.

Lu, H., & Zhao, L. (2006). Integrating GIS and BCG Model for Marketing Strategic Planning. The 11th Annual Conference of Asia Pacific Decision Sciences Institute. Hong Kong.

McDonald, M. (2003). Marketing Plans: How to Prepare Them, How to Use Them. MA: Butterworth-Heinemann.

Mohajan, H. K. (2015). Present and Future of Nestlé Bangladesh Limited. American Journal of Food and Nutrition, 3(2), 34-43.

Morrison, A., & Wensley, R. (1991). Boxing Up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix. Journal of Marketing Management, 7(2), 105-29.

Squidoo (2010). The BCG Growth-Share Matrix. Available: http://www.squidoo.com/bcggrowthsharematrix/

Temmerman, R. (2011). Stars, Problem Children, Dogs and Cash Cows: Evocative Terminology. In Multilingual Business Communication, SYNAPS. Journal of Professional Communication, 26(2), 48-61.

The Executive Fast Track (2008). The Boston Consulting Group Matrix. Available: http://www.12manage.com

Thompson, A. A., & Strickland, A. J. (1995). Crafting and Implementing Strategy, Text and Readings. Oakland, USA: Irwin, Inc.