Munich Personal RePEc Archive

Retail Banking: A Business in Deep Transformation

omarini, anna (2016): Retail Banking: A Business in Deep Transformation. Published in: Arabian Journal of Business and Management Review , Vol. 4, No. 6 (June 2016): pp. 1-2.

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New trends are constantly appearing in the market. Given that, there are many dynamic changes for retail banking to look at and be ready to face. Retail banks have to reinvent their business model and in doing that, they need to make a selection, with a strong focus on the market needs. The future opportunities for retail banks lie in the needs of their customers. Sometimes banks have seemed schizophrenic. They have not always operated in the market with a clear strategy that is a synthesis of their internal and external vision, while consistency and order are both a prerequisite for good functioning. The danger is that certain strategies in some ways lag behind the present, leaving the market without adequate leadership.

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