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Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador)

Saiz Álvarez, José Manuel and Mendoza Macías, Marlene Mariluz (2015): Innovación y creatividad como motores de desarrollo y RSC. El caso de las empresas de Guayaquil (Ecuador). Published in: CIRIEC-España. Revista de Economía Pública, Social y Cooperativa No. 85 (2015): pp. 1-22.

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Abstract

Corporate strategies based on CSR is at an early stage in the Ecuadorian firms. After having analyzed 70 companies located in Guayaquil, the authors propose a new management model based on CSR to benefit both firms and the population. The authors find that 90% of the firms examined are more prone to apply CSR to help their firms, while 81.42% of policies based on CSR should support human resources, 80% should be related to restore the environment, and only 50% should improve the living conditions of the community.

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