Brannback, Malin and Krueger, Norris and Carsrud, Alan and Elfving, Jennie (2007): "Trying" to be Entrepreneurial.
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If we are to understand how entrepreneurial intentions evolve, we must embrace theories reflecting the inherent dynamics of human decision making. While the dominant model of entrepreneurial intentions remains invaluable, capturing the dynamics is necessary to advance our understanding of how intent becomes action. To this end, we offer Bagozzi’s Theory of Trying (TT) as a theory-driven model that assumes a dynamic pathway to intent. Rather than focusing on intentions toward a static target behavior, TT focuses on intentions toward a dynamic goal. To support this perspective, we offer striking new evidence that the emergent intentions process is indeed dynamic.
|Item Type:||MPRA Paper|
|Original Title:||"Trying" to be Entrepreneurial|
|Keywords:||intentions, theory of trying, tipping points, reciprocal causation, entrepreneurship, entrepreneurial cognition|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M13 - New Firms ; Startups|
|Depositing User:||Norris Krueger|
|Date Deposited:||22. May 2008 05:46|
|Last Modified:||12. Feb 2013 10:15|
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