Munich Personal RePEc Archive

Cassava Price Competitiveness and Cultivation Interest

Kusumah, Echo Perdana and Agustina, Duwi (2018): Cassava Price Competitiveness and Cultivation Interest. Published in: RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences , Vol. 80, No. 8 (August 2018): pp. 422-427.

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Abstract

This study aims to determine how much the price influence toward interest in the cultivation of cassava. The price is determined by price suitability with product quality and price competitiveness. Meanwhile, the interest in cassava cultivation determined by the level of happiness, production costs, and technology in Bangka Regency, Bangka Belitung Province, Indonesia. Respondents in this study were cassava farmers with a total of 153 respondents selected by using the snowball sampling technique. The analysis used in this research is descriptive statistics and multiple regressions. The result of the research is descriptively known that price conformity with product quality according to the respondents is considered unsuitable. Price competitiveness according to the respondents is relatively normal there are no price differences. In the indicators of interest in cultivation, the level of happiness and technology is responded to on a low scale, while production costs are met on a high scale. The knowledge of most cassava farmers in Bangka Regency regarding cassava cultivation should be questioned because they consider the quality of their products is the best, whereas the varieties of seedlings they plant are cassava seeds that have an average quality when compared with the Province of Borneo in Indonesia.

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