Munich Personal RePEc Archive

Entrepreneurship and social networks in Spain

Iñiguez, David and Ortega, Raquel and Rivero, Alejandro and Velilla, Jorge (2018): Entrepreneurship and social networks in Spain.

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Abstract

The objective of the work is to know the behavior of new Spanish companies in social networks and the use they make of them, trying to establish relationships between the type of company and its behavior in the digital world. We obtain information on the almost 30,000 companies constituted between October 1, 2016 and September 30, 2017 from the Official Bulletin of the Mercantile Registry (BORME), using the classification of economic activities CNAE when defining the type of company. The newly created companies show interest in visualizing themselves in social networks, 36% in Facebook, 23% in LinkedIn and 15% in Twitter, detecting also activity in Instagram and YouTube for some particular niches, being the commercial activity (Group C of CNAE) the predominant in the presence of new Spanish companies in social networks.

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