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Drivers of eco-innovation in the Spanish hospitality industry

Magadán-Díaz, Marta and Sotiriadis, Marios and Rivas-García, Jesús (2019): Drivers of eco-innovation in the Spanish hospitality industry. Published in: Tourismos: An International Multidisciplinary Journal of Tourism , Vol. 1, No. 14 (15 April 2019): pp. 119-136.

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The main goal of this research is to determine whether the accommodation capacity and the financial performance can be considered as the main driving forces of eco-innovation in the context of Spanish hotel industry. Eco-innovation is a challenge for tourism industry, given the connection and interrelationship between environmental quality and business performance. The eco-innovation plans represent a new field of research in its infancy. This paper addresses the conceptual evolution of eco-innovation to subsequently develop an analytical framework that tentatively explores this concept and its implementation in Spanish hotel companies through two basic internal characteristics of these organizations: their business performance and their respective size, measured in terms of accommodation capacity. The case study method was applied -through documentary evidence and structured interviews- to the 10 companies leading -in terms of turnover- the national hotel offering and have a remarkable international presence. All these interviews were conducted between November 6th, 2017 and February 28th, 2018.

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