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An Analysis of Internal and External Factors Affecting Jerasia Capital Berhad's Profitability Performance

Kah Kah, Chow (2019): An Analysis of Internal and External Factors Affecting Jerasia Capital Berhad's Profitability Performance.

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Abstract

The purpose of this article is to examine Jerasia Capital Berhad’s relative financial performance with its internal factors and external factors. The data collected from annual reports of Jerasia Capital Berhad for the period 2014 to 2018 has been analysed through regression correlation. Return on equity (ROE) is used as the measurement of company’s performance whereas risk indicators are selected as internal factors and macroeconomic factors are used as the external factors. When these considerations are analysed, one of the market risk indicator, interest rate which under external factors will most influence the performance. A few recommendations are suggested based on the results.

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