Munich Personal RePEc Archive

AN ANALYSIS OF PERFORMANCE IN E-COMMERCE INDUSTRY

azahar, intan nur asyiqin (2019): AN ANALYSIS OF PERFORMANCE IN E-COMMERCE INDUSTRY. Published in:

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Abstract

The study’s aim is an attempt to determine the altogether performance of Amazon company in e-commerce industry which involved two main factors of internal (firm-specific) and external (macroeconomics) factors. These data was interpreted and collected from Amazon annual reports of five year period from 2014 to 2018. There are four risks involved which are liquidity risk, credit risk, operational risk, and market risk. Measurement of current ratio, quick ratio, average-collection period, debt to income ratio, operational ratio, and operating margin are used to inspect the general five years execution of Amazon from e-commerce industry. Subsequently, to decide the relationship of these risk variables to the business' exhibition, this investigation used liquidity risk, credit risk, operational risk, market risk, gross domestic products (GDP), inflation, interest rate, exchange rate, standard deviation, and corporate governance index. SPSS framework are utilized to do information examination in which by actualizing stepwise strategy which apply the descriptive statistics, correlation, and model summary. In view of the information examination, we can presume that operational risk is the most influence to ROA since it gives the most effect to performances of the business. Regardless, different factors give low effect to the ROA and there is no noteworthy related with.

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